Illinois Special Events Network Convention Update

Okay, so it's just past noon, but this is a good time to provide an update on the day so far. I attended two terrific sessions and a very insightful opening keynote.

Opening up this morning was Jodi Rudick, President of ADvisors Marketing Group. What a great way to start the day. Jodi's keynote was titled "Talking 'Bout My Generation" and it provided some wonderful insight into the differences and similarities of generations from Millenials (1982-2002), Generation "X" (1961-1982), Baby Boomers (1943-1964), the Silent Generation (1925-1942) all the way to the G.I. Generation (1901-1924).

To give you an idea of how impressed I was, I opted for her session following the keynote. It was well worth the time as it picked up where we left off and helped provide even more insight into the western world as defined by generation.

A hard act to follow for sure, but I new my next session would definitely be worth the time since the speaker was Ira Rosen, president of Entertainment on Location. I've know Ira for the better part of the past 10 years and I knew that he wouldn't fail to provide me some new insight into the process of strategic planning. The time was very well spent as it served as a great reminder of the value of strategic process, which has been a challenge as I've spent so much time in tactical mode lately. Thanks for the gentle nudge Ira.

Okay, off to lunch and the ISEN Skyscraper Awards. More this afternoon.