Blogging Workshop Notes

This afternoon I led a discussion on the use of blogging for festivals and events. We covered a variety of topics from a basic overview of blogging as a communications tool to actually building a blog site on Blogger.

Here are a couple of key points to summarize the session.

1. Define the purpose and style of your event or organizations blog. What is it you want to say and how will you say it. For me, a personal voice works well. I basically write like I speak. You might want something a bit more formal if that works best for your intended audience, so it helps to know who you're writing for.
2. Select your platform. Is it a free blog like I use at Blogger or is a dedicated blog hosted on your own web site. Both have their advantages. If you're just getting started free is a great way to go. When you have some more experience, you can migrate your site to your own web hosting service which will give you a little bit more flexibility.
   
3. Define your look and what you want you want to say. Sites like Blogger provide a variety of standard templates which can be further customized with simple changes to colors and fonts. There are also a number of sites that provide pre-built templates some are free, while others charge per template or offer a subscription to the their site for access to their collection.
4. Add content to your site. How will you keep them engaged and coming back to your site? First, write about what you know. Keep it relevant to your target audience. If you're an arts festival, a good place to start might be profiles about your guest artists or about a style of painting that would be of interest to your readers. If you are a Parks and Recreation Department, you might write articles that talk about camping, crafts, game and related activities.
   
5. Quality is far more important that quantity. A question that's often asked is do I need to blog every day, and the answer is no. You should create new content on a regular basis to keep your readers coming back often, so if you don't have time to write a lot of content yourself, consider occasionally inviting a guest blogger to write about your topic or check out some of the sites that offer free content an a variety of topics.
6. Learn and grow as you go. There are blogs about everything you can think of, including blogs about blogging. Check out the links at the end of this article for some of the resources to get you started.
7. Finally, let me say thank you to the folks that sat in on my session this afternoon for your input.
   

For those who missed my session, here is a list of links to other sites to get some insight into building your own blog. I look forward to reading your blogs, and oh yeah... Welcome to the blogosphere.

General Reference sites

Wikipedia Blogging page
http://en.wikipedia.org/wiki/Blog

Wikipedia List of Blogging Terms
http://en.wikipedia.org/wiki/List_of_blogging_terms

WeblogMatrix weblog comparison
http://www.weblogmatrix.org/

EFF: Legal Guide for Bloggers
http://w2.eff.org/bloggers/lg/

Blogging software or services

Blogger
http://www.blogger.com/

MyTypes
http://mytypes.com/

Word Press
http://wordpress.com/

TypePad
http://www.typepad.com

Free Blogger Templates

http://www.finalsense.com/services/blog_templates/
http://blogger-templates.blogspot.com/

Great blogs about blogging...

Andy Wibbels - Author of Blog Wild
http://andywibbels.com/

Chris Garrett's - The Business of Blogging and New Media
http://www.chrisg.com/

Yaro Starak's - Entrepreneur's Journey
http://www.entrepreneurs-journey.com/

ProBlogger
http://www.problogger.net/

Damn I Wish - Articles about Word of Mouth marketing and blogging
http://www.damniwish.com/

Other blogs to check out for ideas...

My personal Odd's and Ed's site
http://edempsey.blogspot.com/

My resume as a blog
http://edempseyresume.blogspot.com/

A news page for one of my clients using Blogger
http://dcanews1.blogspot.com/

Guy Kawasaki's Change the World blog
http://blog.guykawasaki.com/

Mark Cuban's BlogMaverick
http://www.blogmaverick.com/

Freakanomics
http://www.freakonomics.com/blog/

Monk at Work
http://monkatwork.com/

Presentation Zen
http://www.presentationzen.com/

Ted Conference Blog - really rich content. Don't miss it.
http://blog.ted.com/

Scott Adam's Dilbert Blog
http://dilbertblog.typepad.com/the_dilbert_blog/

Chicago White Sox official blog
http://whitesoxpride.mlblogs.com/

Ken Levine's - The World As Seen By a TV Comedy Writer
http://kenlevine.blogspot.com/

Jack Morton Worldwide Corporate Blog
http://360.jackmorton.com/

Delucchi+ Corporate Blog (Real Estate)
http://www.delucchiplus.com/blog/

Stumbling on Happiness Blog (Book)
http://www.randomhouse.com/kvpa/gilbert/blog/

Five cool blogs and why I read them...

I know its been a while since I've posted and to be honest I don't have a very good excuse other than being distracted. A lot.

One of those distractions is reading others blogs. Its a great way to get fresh perspectives on a known topic, but far more often its an opportunity to learn something totally new.

Here are a few of the blogs that I read on a fairly regular basis. Check them out for yourself and let me know what you think. If you have a some personal favorites, pass them along as well...

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Guy Kawasaki's How to Change the World
One of the first blogs that I bookmarked and created an RSS feed for, it cover a variety of topics including evangelism, entreprenuerism, marketing and pitching a venture capitalist. He also talks about his former employer Apple from time to time as well as some of the new projects he's involved in. One of my favorites for sure.

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BlogMaverick - the mark cuban weblog
Another one that I read all the time is Dallas Mavericks owner and current "Dancing With The Stars" competitor, Mark Cuban's blog. He sounds like a good guy and his blog is very conversational. He's not afraid to speak out on any topic and the blog bounces around from the NBA to the HD television or film business (he's also the owner of HDNet, plus a chain of movie theaters, a film distribution company and a film production company). He also occasional gets into politics and business culture. He's very well versed to speak on any of these topics and his insights are always interesting.

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...by Ken Levin - The World As Seen By a TV Comedy Writer
Ken's always entertaining blog is an interesting look into the mind of an Emmy Award winning writer. He's also a professional baseball radio and television announcer, which is where I became familiar with him. He was the play by play voice of the Baltimore Orioles, but that's not the only reason I read his blog. His writing is clever, insightful and just fun to read. Which explains why the shows he's written for are far more often than not, among the best stuff on TV over the years.

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Daniel Gilbert's Stumbling on Happiness
This blog is based on Daniel Gilbert's terrific book Stumbling on Happiness. I finished it a few weeks ago and found it to be a great read. So what's so great about this blog? Well its a fascinating insight into how our brains work and how we perceive the universe around us. His blogging style, like the book, is really easy to follow which is great for a subject that could easily overwhelm. The only downside to this blog is that its somewhat sporadic, so you have to keep an eye out for new posts. That's one of the main reasons it sits at the top of my RSS feeds page. Even if there's nothing new, its a great read, so it easily stays in my top 5 list.

NOTE: I'll post more details on the book in the coming weeks. Stay tuned.

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Dilbert.blog - Scott Adams
If you're a fan of the Dilbert comic strip, you'll understand why I'm a fan of Scott's blog. Its funny. Plain and simple. Sadly I don't read it every day, but I've just repositioned it on my RSS feeds page to make sure it pops up on my radar each time I open my browser.

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Something that dawned on me as I write this is how much I enjoy blogs that make me laugh. While it's important to get the latest news updates, I really believe that its just as important to smile and have a good laugh whenever possible.

Thanks for staying with me. Feel free to comment on my suggestions and if you have a site to share drop me a note.